USC Village Sweetgreen

Client: Sweetgreen

Completed: 2025

Scope: I.D. & Management

Completed for Sweetgreen at USC Village, this brand statement location sits at the center of a highly active collegiate and mixed-use environment, serving students, faculty, and the surrounding Los Angeles community. Positioned as both a neighborhood staple and a flagship expression of the brand, the space balances high-volume performance with moments of pause, identity, and connection.

The design integrates warm plywood surfaces, a custom speaker installation, and subtle references to USC’s university colors along the main serve line, grounding the space in its campus context while remaining distinctly Sweetgreen. A site-specific mural by Abel Macias and photography by Kort Havens further reinforce the local narrative, layering art and storytelling into the guest experience. Together, materiality, sound, and visual culture create an inviting, immersive environment that positions the restaurant as a social anchor within USC Village.

Next
Next

Cafe Concept 1